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Counterfeit Reports

Exposed: How Adidas Is Combating Counterfeit In the Supply Chain

Adidas is making a public stance against counterfeit products and implementing innovative ways to combat fakes in its supply chain. Through the use of advanced technology, collaboration with law enforcement agencies, regular factory audits, and consumer education, the company is taking a comprehensive approach to tackling the issue. Other major brands and industry groups are also joining the fight against counterfeiting, recognizing the significant financial impact and harm to consumers caused by counterfeit products. By investing in and improving these efforts, companies like Adidas can help protect consumers, their brand, and their bottom line.