No More Secrets: Supply Chain Transparency in the Fashion Industry
Supply chain transparency has become a buzzword in the fashion industry in recent years, and for a good reason. The
5 Ways Blockchain is Reshaping the Fashion Industry
The fashion industry has long been criticized for its lack of transparency and sustainability, particularly when it comes to the
Why Sustainable Supply Chain Matter for Luxury Fashion brands?
In today’s fashion industry, sustainability is becoming an increasingly important topic. As consumers become more aware of their purchases’ environmental
Exposed: How Adidas Is Combating Counterfeit In the Supply Chain
Adidas is making a public stance against counterfeit products and implementing innovative ways to combat fakes in its supply chain. Through the use of advanced technology, collaboration with law enforcement agencies, regular factory audits, and consumer education, the company is taking a comprehensive approach to tackling the issue. Other major brands and industry groups are also joining the fight against counterfeiting, recognizing the significant financial impact and harm to consumers caused by counterfeit products. By investing in and improving these efforts, companies like Adidas can help protect consumers, their brand, and their bottom line.